Ruby Chow’s is my favorite Asian-fusion restaurant in Atlanta. In this 5 second logo animation, each new illustration serves as a representation for a different culture they represent.

I illustrated each frame within After Effects, added on some layers of noise and blur, then animated all of them in a dreamy, slow motion atmosphere. Match cutting between each frame helps connect the images, and ultimately connect the eye with the logo.

A closer look at each individual illustration.

A beautiful project needs a beautiful moodboard.